Campaign for real beauty?

Dove's(Unliever) "campaign for real beauty" has many things obviously wrong with it, but cellulite creams aside, how can a campaign that markets itself as something beautiful be so ugly? Not only does this company test on animals but Dove like so many other companies make products that contain a toxic chemicals, pythalates.
Does anyone else sense irony?
Want to know more? Check out: http://www.nottoopretty.org